This was slightly inspired by a friend’s rants about period pains. By period pains, I don’t mean the cramping you get once a month (or thereabouts, depending on your cycle). I mean those stupid fucking adverts that demand you have a happy period whilst the “devil’s treacle oozes down your legs” (Of COURSE, periods… work of the devil, right? Cheers for the woman hating, Tampax…) Or, y’know… Tampax’s assertion that a short skirt = high confidence.
See, all these women in tampon and sanitary adverts are happy, smiley women… Because, y’know… SAPPHOS FORBID a woman should absolutely hate being on her period?
When I fist started my periods in 1999/2000, my sanitary towels came wrapped in green wrappers with quotes on… Usually little snippets of info about your menstrual cycle. I propose we go back to this. However, I’ve also considered some new adverts for Always and Tampax.
I want to know I’m not the only woman that puts on 58lbs the week before my period. I want adverts that tell me it’s reasonable to take a chainsaw to next door’s speakers. I want to know that it is reasonable to want to yell at the person sat next to you on the bus for daring to breathe, and I want to know that shouting at the TV for being full of sexist shit… Oh wait… That’s not restricted to “That time of the month”. But you get the point.
And while we’re at it, can we stop telling people that short skirts are the epitome of confidence? They’re not. They’re a clothing choice.